Born a DonkeyĪ donkey aspires to join the team, going so far as to try hair extensions on his lower legs. “Nope, I believe that’s a zebra,” replies another. “This referee’s a jackass,” remarks a cowboy watching the game. ReplayĬlydesdales wait on the football field as a zebra goes under the hood to study a replay. Somber spot in which the team pays respect to the victims of the 9/11 attacks. Two Dalmatians, separated as puppies, meet again years later, one atop a fire truck, the other riding on the Clydesdale wagon. As he runs out of room, the lead Clydesdale turns and winks. Year: 1998A young Clydesdale runs alongside the team, separated by a fence. FootballĪ football game between teams of Clydesdales comes down to a last-second field goal. Their images were then duplicated to make it appear as if the whole team was doing likewise.Here are some of the best of the Clydesdale Super Bowl commercials. The first two horses in the team really did bow. The post-9/11 commercial, “Respect,” showed the team bowing with the Manhattan skyline in the background. “They can kick with their back legs, but that action isn’t natural.“Computer-generated imagery was used in another memorable Clydesdale commercial. Horses were trained to make specific moves, first individually, then in groups.“I’d say 95 percent of the stuff you see is real stuff, real horses doing it,” Knapper said.One exception: A puppet hoof was used to kick the football. Jeff Knapper, Anheuser-Busch’s general manager for Clydesdale operations, said a team of Clydesdales trained near Jackson Hole, Wyo., for several months to prepare for the commercial shoot. So here's a look at the best Clydesdale Super Bowl commercials of past, which date back to the 1986 Super Bowl, when the Clydesdales tromped through the snow while a chorus chirped “when you say Bud you’ve said it all.“The Clydesdales appeared during the 1991, ’92 and ’95 Super Bowls, but it was the 1996 ad that pictured two teams of horses playing football in a snow-covered mountain meadow that set a new standard. Rate the commercials: Become an Ad Meter panelist, help pick the best commercial in this year's big game and be entered for a chance to win a trip to the big game in 2022. Instead, you'll see everyday people picking each other up in some of life's less-than-celebratory moments with the well-worn phrase: "Let's grab a beer." You won't find Clydesdales, puppies or talking frogs in it. The beer brand said in a news release that instead of paying to air a Super Bowl ad, it will instead be "reallocating the media investment" to raise awareness about the COVID-19 vaccine throughout the year, in partnership with the Ad Council.Īnheuser-Busch will, however, air its first-ever corporate Super Bowl spot, called “Let’s Grab A Beer,” during Sunday's Super Bowl LV, the company announced Wednesday. The move follows Super Bowl mainstays Coke, Hyundai and Pepsi in skipping this year's Super Bowl broadcast amid the financial uncertainty of the COVID-19 pandemic. In this photo, Brady and Tyrann Mathieu can be seen exchanging a few words after a penalty was called.There have been a lot of memorable stars created by Super Bowl commercials over the years - the tiny Darth Vader, Mean Joe Greene, Danica Patrick, that creepy talking baby - but none with the lasting appeal of a team of enormous draught horses.Unfortunately, the Budweiser Clydesdales are taking another year off from the big game in 2021.īudweiser announced last week that it is foregoing its annual Super Bowl commercial slot for the first time in 37 years, USA TODAY reported. "You can talk about the penalties," Chiefs defensive end Frank Clark said, per USA Today. "I ain't even going to play that part. As former NFL referee and NBC sports analyst Terry McAulay tweeted, "Neither defensive hold called on KC comes close to the standard we saw the entire season for that call all season and certainly not what we saw in TB/GB." Others, however, felt like the calls were fair. Some viewers thought these calls didn't align with what fans had seen earlier in the season. In fact, NFL Research noted the Chiefs' 95 penalty yards in the first half of the game were the most penalty yards against any team in the first half of a game all season. It's no secret the penalties against the Kansas City Chiefs hurt the team. One penalty negated an interception Brady threw while a pass interference call gave the Buccaneers another opportunity to throw a touchdown pass and score.
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